Basix programs increase the value of an insurance plan,
while controlling costs.

Influence the Consumer’s Choice of Health Plan
Basix surveyed 10,000 individuals; two-thirds said a robust value-added program would make a difference in choosing a health plan. Moreover, consumers have grown to expect discounts on eyewear, LASIK eye surgery, and hearing aids—but continue to look for additional benefits on other health-related products and services. Large insurers, aware of these consumer attitudes, have aggressively developed their value-added offerings and use them to differentiate their programs.

Cost Effectively Bridge Gaps in Coverage
Basix programs bridge the gap between ideal coverage and affordable coverage. Our clients use Basix programs to provide savings in dozens of areas including dental care, chiropractic, eye exams, contact lenses, eyeglasses and hearing aids—products and services which, if covered under traditional insurance, could easily make the premium unaffordable and unattractive to consumers.

Enhance Individual Policies
Basix programs can beef up individual and Medicare coverage. In most markets, it is not practical to offer high-value voluntary dental, vision, and chiropractic insurance. For a relatively small cost, Basix value-added programs provide a high level of savings.

Choose Your Program’s Features
Basix programs are customized for your particular situation. You choose the offerings in your value-added program. Your program could include some or all of the following: